Equator, Glasgow
Agency years: range and pace
End-to-end creative work across brand identity, campaigns, web and app interfaces for clients including FIFA, Embark (Lloyds Banking Group), KPMG, HCA Healthcare and Covent Garden — plus pitch-winning prototypes.
- Role
- Designer
- Year
- 2020 — 2022
- Focus
- BrandCampaignsWeb & appPitches
Overview
At Equator I delivered end-to-end creative solutions for a diverse range of clients in a fast-paced agency environment — brand identity, digital campaigns, web and app interfaces, and design systems, often balancing multiple deadlines simultaneously.
I also supported the pitch process, creating compelling visuals and prototypes that helped win prospective clients.
The challenge
Agency work demands range without dilution: switching between brands, sectors and formats while keeping craft high and deadlines met.
Selected work
The approach
End-to-end ownership
From identity through to interface, I owned work across the full creative stack — learning how brand decisions cascade into product decisions.
Prototypes that sell
For pitches, I created visuals and prototypes that made ideas tangible for prospective clients — an early lesson in design as a commercial tool.
Pace with polish
Multiple simultaneous deadlines taught me to systematise my own process long before I was building systems for others.
The outcome
9+
Major brands worked with
Full stack
Brand → campaign → product
2.5 yrs
Fast-paced agency craft
- Delivered work for clients including FIFA, Embark (Lloyds Banking Group), KPMG, HCA Healthcare and Covent Garden.
- Contributed to winning pitches with compelling visual prototypes.
- Built the breadth — brand, campaign, product — that now informs my systems thinking.